Grow Smat · Bid & Tender Services
Free bid teardown

Bid & tender writing · UK public contracts

Bids written the way evaluators actually score them.

I spent more than fifteen years inside procurement, across a career of over two decades in business. I know what happens to your tender after you submit it, because I sat where the evaluators sit.

Now I write bids for UK SMEs in facilities, care and the building trades. You send the ITT. I return a submission built to score.

Send me your last losing bid Free teardown. I will show you where the marks went.

The difference, in one question

Same company. Same facts. Three marks apart.

Most tenders are lost by capable firms answering the question they wish had been asked. Here is a standard quality question, answered both ways.

The example below is illustrative. It is written to show the difference in method, and no client's work or figures appear in it.

Question 4 · Quality · Weighting 15% · 300 words Describe how you will monitor service quality and respond when standards are not met.
Typical answer2 / 5

We are fully committed to delivering the highest standards of quality on every contract. Our experienced management team monitors performance closely and we pride ourselves on our responsive approach. Any issues are dealt with promptly and to the client's complete satisfaction. We hold ISO 9001 and operate a robust quality management system.

  • No method described. Commitment is not a process.
  • No evidence. Not one figure, date or named contract.
  • Second half of the question unanswered.
  • Reads as recycled. Evaluators recognise it instantly.
Written to the marking scheme5 / 5

Quality is monitored at three levels. Supervisors complete a 42-point audit on every site weekly, logged in our CAFM system and visible to you in real time. Our Contract Manager samples 20% of those audits monthly. You and I review a KPI pack at a formal meeting each quarter.

Where a standard is missed, the audit auto-raises a rectification task with a named owner and a 24-hour deadline. On a district council cleaning contract, this process moved first-time compliance from 91% to 98.4% within two quarters, evidenced in the Q3 KPI report.

  • Method stated: who, how often, measured how.
  • Every claim carries evidence. Named source, dated.
  • Both halves of the question answered in order.
  • Written for this buyer, not adapted from the last one.

Why good firms lose

It is rarely the price. It is almost never bad luck.

Industry guidance puts typical unassisted win rates across UK public tendering at somewhere between twenty and thirty-five percent. The reasons behind the losses repeat.

Compliance

A missing document, a breached word limit, an unmet mandatory criterion. The bid is excluded before anyone reads a word of it.

Unevidenced claims

Saying you are reliable earns nothing. Proving a 98.4% fix rate on a named contract earns the mark. Evaluators score evidence, not adjectives.

Recycled copy

Last year's answer pasted into this year's tender. It reads as effort the buyer did not receive, and it scores accordingly.

How it works

Five steps from tender pack to submission.

Step 1

Requirements map

Your tender pack is broken down into every question, weighting, word limit and pass/fail item. Nothing hides in an appendix.

Step 2

Evidence bank

Your case studies, KPIs, accreditations and policies are gathered once into a structured library. Built on your first bid, reused on every bid after it.

Step 3

Drafting

Each answer is written against the published marking scheme, with a named piece of evidence behind every claim.

Step 4

Evaluator review

I mark the draft the way the panel will. Weak evidence gets flagged and rewritten. This is the step no software performs.

Step 5

Delivery

Final compliance check, formatted submission and a one-page note showing where the marks were targeted. With you 48 hours before deadline. You submit.

Pricing

Fixed fees, quoted before any work begins.

Bid Review

£450

You have drafted it. I score it as an evaluator would and return mark-by-mark improvements before you submit.

Most instructed

Full Bid

£1,250 – £2,250

The complete response, done for you. Requirements map, evidence bank, drafting, evaluator review, compliance check and scoring rationale.

Pipeline

£2,500 / month

Up to two bids a month, a maintained evidence bank and honest bid or no-bid advice. Three-month minimum.

The fee is fixed once I have seen the tender documents, and it does not change. Fifty percent on instruction, fifty percent on delivery. No commission on your win. The Review fee is credited against a Full Bid instructed within thirty days.

Fit

Worth knowing before you write to me.

This works for you if

  • You employ roughly 10 to 50 people in facilities, care or the building trades
  • You bid for council, NHS or housing association contracts
  • You have no in-house bid writer and the tender lands on the director's desk
  • You can deliver the work well and keep losing the paperwork

This is not for you if

  • You want a template you fill in yourself
  • You want the fee tied to whether you win
  • You need the bid tomorrow and the deadline is tonight
  • You are bidding for work you cannot deliver

Start here

Send me the bid you lost.

Send your last unsuccessful tender and the feedback letter. I will read it the way the panel read it and tell you where the marks went. No charge, no obligation to instruct me afterwards.

If it turns out you were never going to win that one, I will tell you that too.

Everything you send me is treated as commercially confidential. It is never shared, never used as an example, and never shown to anyone else. I will sign your NDA before you send anything if you prefer, and I will not work for a direct competitor on the same tender.

christine@growsmat.com Reply within one working day.

You can buy knowledge. You can never buy experience.